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IAPP PSR 2025 SAN DIEGO
Two Days at IAPP PSR 2025: Trust, AI, and the Future of Privacy
Back from IAPP hashtag#PSR25 in San Diego. Two days packed with sharp minds, hard questions, and a clear sense that our field is evolving faster than ever.
If there’s one thread connecting it all, it’s this: trust has become the new compliance currency.
🔹 AI governance is growing up.
From “agentic AI” to adaptive oversight, it’s no longer about policy on paper. The focus is shifting toward embedding ethics, transparency, and accountability into the full AI lifecycle.
🔹 Regulation is converging globally.
The Brussels Effect is meeting the California Effect. With the EU AI Act, Colorado AI Act, and CCPA updates on the horizon, 2026-2027 will be defined by cross-border alignment rather than fragmentation.
🔹 Europe is finding its voice.
The EU’s Envoy to Silicon Valley put it perfectly: Europe isn’t apologizing for regulating, it’s turning governance into a competitive advantage rooted in trust, values, and human rights.
🔹 Resilience beats perfection.
Sessions like “The Breach War Room” reminded us that no framework is bulletproof. What matters is how fast you can detect, adapt, and respond – because in privacy, resilience is the real compliance.
🔹 Quantum, workforce, and operational privacy are next.
From quantum-safe encryption to employee data ethics and automated rights management, the next wave of innovation is already here, and it’s forcing privacy leaders to think both technically and strategically.
🔹 From checkbox to culture.
Several speakers stressed that privacy maturity isn’t about audits or templates anymore, it’s about mindset. The companies that succeed are the ones that make privacy everyone’s job, every day.
🔹 Data governance is becoming storytelling.
The most effective privacy leaders are no longer just compliance officers, they’re translators, turning complex risks into narratives that executives, engineers, and customers can understand and trust.
Two days, countless takeaways but one clear conclusion: privacy isn’t slowing innovation. It’s making innovation sustainable.
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About the author
Diego Mommaerts
