GDPR News » In case you missed it – EDPO weekly recap | 29 June – 03 July 2026

Here is a brief recap of the news and updates we shared last week.

EuroCommerce is asking the EU to exempt AI-generated advertisements from new AI Act disclosure requirements where such content is not intended to mislead users, including product visuals and marketing images. [1]

Cookie banners remain under debate in the Digital Omnibus discussions, after the Council’s latest position paper reportedly removed plans to replace them with an automated signal. [2]

Estonia is considering a state-recognised digital identity for AI agents, intended to clarify when software acts on behalf of a person, company or institution, with defined rights and responsibility. [3]

The EDPB has launched a dedicated contact form for stakeholders to report possible inconsistencies in GDPR interpretation across Europe. [4] It has also updated its One-Stop-Shop case digest on the right to object and right to erasure. [6]

Cate Blanchett launched a tool at the European Parliament allowing people to declare whether, and under what conditions, AI systems may use their likeness. [5]

References:

[1] EuroCommerce asks EU to exempt AI-generated ads from AI Act disclosure rules

[2] Cookie banners and the Digital Omnibus

[3] Estonia plans digital identity for AI agents

[4] EDPB contact form on GDPR interpretation inconsistencies

[5] Cate Blanchett launches AI likeness consent tool at the European Parliament

[6] EDPB updates One-Stop-Shop case digest on right to object and right to erasure

*These articles were not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO.